I read the article on "How Gather hopes to be the Myspace for books." I hope it works, although I'm afraid music has more of an appeal to the masses. I read the WebJunction article: Building a Social Networking Environment at the Library. It's always had to get everyone on the same page...especially where technology is concerned. Everyone has different experiences...not all of them positive, which really influences the person's outlook. I joined the 23 Things on a Stick Ning, and I found the knitting group- joined them!
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